MAINSTREAM TV NETWORKS VS STREAMING PLATFORMS: THE TRANSFORMATION OF COMPETITION AND THE EMERGENCE OF NEW CONTENT, WITHIN THE CONTEXT OF DIVERSE VIEWER DEMANDS AND INNOVATION

Linear TV networks have long been recognized as established television formats, relying on scheduled programming via public channels. In contrast, digital services operate on subscription models, with global streaming giants, Disney+, and niche players serving as key industry players. As viewer preferences shift, rivalry between conventional TV net